Top 10 Crucial YouTube Ranking Factors

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web.

This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase your brand’s visibility exponentially.

However, with 300 hours of video uploaded per minute, making your content stand out from your YouTube competitors can be tough – so learning the techniques for getting a video to rank well on YouTube is of prime importance.

In this article, we reveal ten of the most important ranking factors that are key to optimizing your YouTube presence. By the time we’re done, you’ll have a far clearer idea of what you need to do to achieve greater success with YouTube.

1. Channel Keywords

A properly optimized YouTube channel goes a long way in helping search engines understand your content – and as a result, optimization can increase your ranking both within YouTube itself, and within search engines such as Google.

The YouTube algorithm places quite a lot of importance on metadata, and channel keywords are a significant part of that. They’re essentially one or two word descriptions of your channel that gives users an at-a-glance idea of what your content is about. They can be added from the advanced settings of the Creator Studio within your YouTube dashboard.

However, channel keywords are only an effective ranking factor if they’re used correctly. Before choosing them, make sure to conduct thorough research into the keywords related to your industry and brand. A couple of good tools that can help on this front are the Google AdWords Keyword Planner, and Rank Tracker.

2. Video Title

On-page search engine optimization (SEO) is just as important for YouTube videos as it is for blog posts and other web content. Again, metadata is a big ranking factor for YouTube videos – and that includes, of course, your video title.

Titles give a first impression of your video to search engines, YouTube, and end users – and a well-titled video will ultimately attract more traffic and increase your views.

Shorter titles generally work best, as longer titles can be cut off depending on the browser, device, or search engine that people use. With that in mind, try to limit video titles to five words or less.

Finally, keywords should be placed at the start of your title, and should always be relevant to the video in question.

3. Video Description

Along with your video title, the video description is one of the most important YouTube ranking factors.

As YouTube and Google can’t extract information from your video, they need a text description to determine your video’s content. If you don’t include one, and therefore give search engines no way to ascertain what your video is about, your rankings could suffer.

Your video description should be at least 250 words, and just like your title, include relevant and suitable keywords.

For further SEO benefits, place your main keyword in the first 25 words of the description, and link to external URLs, such as your social media channels and related blog content.

4. Video Tags

Tags are one or two word descriptions that offer YouTube a further insight into your video’s topic and content. While they don’t impact on rankings as much as your video’s title or description, tags are still an important element.

They can also help users to find your content. Essentially, tags are keywords – so think about the types of phrases people might use when searching for your video. For example, if your video is about on-page SEO, then you could use tags such as “optimizing blog posts” or “on-page SEO”.

Finally, keep in mind the keywords you’ve used for the rest of your channel. Again, make sure that the tags you use are relevant, and don’t go overboard. Ten well-researched and relevant tags are better than 20 generic ones that will get lost in the shuffle.

5. Video Quality

Video quality is an incredibly important ranking factor, and high-definition (HD) videos rank better than lower-quality ones. In fact, YouTube prominently highlights HD videos in its search results:

Most importantly, video quality has a huge effect on the user experience – a low-quality video containing top-notch content could potentially send viewers elsewhere.

Unlike Google and Bing, which use backlinks and other signals to determine the quality of a piece of content, YouTube can’t do this. It means the focus is on user interaction to determine quality content – and if user engagement is negative, it sends a pretty strong message to YouTube’s crawlers.

Put simply, no matter how great your SEO is, if your videos aren’t HD quality, they may not rank very highly.

6. User Experience Metrics

As mentioned above, YouTube places a lot of focus on user engagement when ranking videos, and it uses multiple user experience metrics to determine the quality of your videos.

As YouTube doesn’t use backlinks, it analyzes user experience metrics such as comments, subscribes after watching, likes and dislikes, and shares – then uses them as a basis to determine the quality of your content. If YouTube sees that your video engages users (i.e. has lots of comments, likes, and shares), it will rank better than a video with little engagement.

Similarly, if you gain subscribers to your channel directly from a video, it sends a huge signal to YouTube that the video is an amazing piece of content.

Video retention, which is the percentage of your video that people watch, is another very important user experience metric. For example, if you have a five minute video and people only watch a minute of it, the lack of interest sends a pretty strong signal to YouTube that your video doesn’t satisfy the viewer.

Essentially, if someone likes your video enough to watch it in full, like it, leave a comment, or subscribe, it sends YouTube a message that it’s an excellent video that other people will want to see.

One of the easiest ways to get comments is to ask your viewers a question during the video. In the same vein, asking people to subscribe and give the video a thumbs up is another way to get more engagement from your viewers.

7. Watch Time

Since late 2012, YouTube has used what it refers to as “watch time” to determine (in part) the quality of videos.

Watch time essentially refers to the length of each viewing session. Before its inception, YouTube relied on view count alone, meaning that even if a video had a high bounce rate, it would still rank well, as long as it had a lot of views.

Relying on view count alone to assess video quality was a method open to manipulation and abuse – like buying views, for example. Furthermore, it didn’t provide a good indication of relevance or quality.

Nowadays, YouTube places a lot of value on watch time. Its algorithm prioritizes videos that lead to a longer overall viewing session over those that get more views.

Using the YouTube Analytics Views Report and the Audience Retention Report, you can see which videos have the best and worst view times, and plan your future content accordingly.

A good way to increase the length of a user’s viewing sessions is to use annotations and leave links to other videos in the description box.

8. View Count

While YouTube places a lot of focus on watch time, views are still a vital YouTube ranking factor. More views equal higher rankings – especially for competitive keywords.

Quite simply, if you want to rank highly for more competitive keywords, then your videos need to get a lot of views.

That’s why you need to take steps to get your video content out there on other platforms. This increases the visibility of your videos and can up your view count.

An easy way to get more eyes on your videos is to embed them into your blog posts. Sharing them on social media platforms, forums, and sites like Quora can also increase views.

9. Thumbnails

Thumbnails have a big effect on click-through rates – meaning the right one could maximize your views and thus your ranking.

YouTube can automatically generate a thumbnail for your video by taking a screenshot from your video. However, videos that have customized thumbnails always outperform those that use automatically generated images.

With that in mind, always take the time to create and upload a custom thumbnail for each of your videos. It should be aesthetically pleasing and capture the viewers’ attention. It should also be relevant to the video’s content.

Thumbnails with a 1280 x 720 px resolution and a 16:9 aspect ratio generally perform best.

10. Closed Captions & Subtitles

For videos that contain spoken-word content, YouTube allows you to add captions. However, adding closed captions is something that a lot of publishers neglect to do, which is a big mistake.

Adding closed captions to your videos is beneficial for rankings for two key reasons:

1. It opens up your video to a much larger audience, including deaf viewers and/or those who speak a different language to the one spoken in the video. All this boost view counts, and thus, your rankings.
2. Close captions are crawled by search engines, and as such, can give you a major rankings boost.

YouTube does offer automatic captioning, which is far from perfect, and you may have to make corrections. Alternatively, you can upload the captions yourself.

Conclusion

With the sheer amount of content that’s uploaded to YouTube every minute, getting your videos to rank highly and stand out on the platform can be tough.

However, by paying attention to the ranking factors below, you can get your content to rank better:

1. Channel keywords
2. Video title
3. Video description
4. Video tags
5. Video quality
6. User experience metrics
7. Watch time
8. Views
9. Thumbnails
10. Closed Captions

What has been your biggest challenge when it comes to getting your videos to rank in YouTube? Let us know in the comments below, and remember to keep these ranking factors in mind when creating your next YouTube video!

Hand-Picked Related Articles:

• The Ultimate Video Marketing ROI Cheat Sheet (Part 1) & Part 2
• How To Promote Your YouTube Video Content
• What These Goofs With 5 Billion Video Views Can Teach You

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YouTube's SEO: 10 hacks you need to know in 2020

YouTube's SEO: 10 hacks you need to know in 2020

Difference between Google SEO and Youtube SEO?

Google says – why should I rank this content and takes a long time to decide whether to push the content up or not

Youtube says – why should not I rank this video and immediately places it on top of the results and based on 24 hours performance, decide whether to push the content down or not.

Hence the initial 24 hours are very crucial for a Youtube video to get a good rank.

And then there are some factors based on which YouTube decides which video to display at the top in its search results

Based on our learning of doing Youtube SEO, we have figured out 10 hacks to search optimize our video on YouTube.

Here are 10 Youtube SEO hacks you need to know

Check out the complete youtube seo guide here.

1. Put your main primary keyword in the title.
2. Put 4 to 5 secondary keywords in the description.
3. Add social media links in the description.
4. Add the primary keyword and 8 to 10 secondary keyword in tags.
5. Create a custom thumbnail rather than selecting from the options.
6. Use cards to suggest another video in the middle of the video.
7. For the end screen suggest another video to continuing viewing.
8. Create a youtube playlist of similar videos.
9. Upload closed captions file for every video.
10.Reply to comments to keep your audience engaged

#1 Put your Primary Keyword in the title

While searching for videos on YouTube, most people pay earnest attention to the title.

Many Organizations churn out many videos as a part of online marketing to garner potential traffic for their website, but they do not get the desired results. 

The main reason being – NOT writing SEO friendly title or social media friendly title. 

So the number 1 hack is to Put your primary keyword or YouTube SEO keyword in the title and not just write any random title.

#2 Put 4 to 5 secondary keywords in the description.

Most of the people either leave ‘description’ blank or write something for the sake of writing. 

But the fact is Description plays an important role in Youtube SEO as it suggests Youtube what the video is all about. 

So number 2 hack – you can put 4-5 secondary keywords in the description.

Secondary Keywords are those keywords that are related to your primary keyword. So, it’s important to do proper research of keywords before writing a description for your video. 

Here are the basic youtube SEO guidelines apart from adding secondary keywords in description:  

• Include your primary keyword in the first 30 words
• description is of at least 200 words
• Include your Primary keyword 3-4 times and not more than that

#3 Add your social media links in the description.

Check out YouTube SEO description example below.

#4 Add Primary Keywords and 8-10 secondary keywords in Tags.

Youtube Video Tags may not play that significant role in SEO but they help in getting unforeseen views. 

Tag your main keywords first and then move to general or matching keywords. 

The most prominent role of tags is that they help the video to show up more often as a related video section (in the sidebar area of YouTube). 

#5 Create a custom thumbnail rather than selecting an image from thumbnail options.

The most important factor and the powerful click motivator is video thumbnail image of your video.

Thumbnail images cannot be considered a direct ranking factor for video, but it makes a huge impact for a video to be clickable.

In a matter of seconds, viewers decides whether they want to watch your video or not.

Click to know more : How to make clickable Video Thumbnail Image?

#6  Use “Cards” to suggest ‘another video’ in the middle of video .

Adding youtube cards and end screens is an effective way to convert viewers to subscribers. 

It creates a clickable CTA that enables users to take action. 

Cards can be placed anywhere in a video. Following types of cards can be added: 

1. Video / Playlist
2. Poll
3. Channel Promotion
4. Link

Please check below example of youtube card. 

#7 For the end screen, suggest ‘next videos’ to continue viewing.

Youtube endscreen is a clickable block that appears generally in the last 5 to 20 sec of a youtube video.

Add end screen to youtube videos to keep your users engaged and connected.You can even add a subscribe button. 

You can choose from ample options available for youtube end screen template.

Check the youtube end screen example below.

#8 Create YouTube Playlist of similar videos

Playlists are one of the best ways to get more views. Playlist helps users to view all the videos related to a topic in an arranged manner.

And you can get more search traffic, increase view time and retention.

You can use a combination of all the secondary keywords that are targeted to rank in Youtube search result. 

Have a look at this playlist.

You can see that all of the secondary keywords are associated in the playlist. Like physical fitness , exercise intensity , skill-related fitness etc. You might have got the idea now, how wisely you can use playlist to rank in search results.

#9 Upload “Closed Captions” file for every video.

As video is not text based it is difficult for crawlers to understand what is the content of video. So it’s always a good practice to include a supporting text to inform google what is the video all about. 

The Video Captions and Transcript let google bots to crawl everything that is said in the video. This also increases keyword density as well as keyword diversity. 

This allows your video to rank on multiple related terms rather than primary keyword in the video description, title or tags. 

In fact, adding captions to your videos is a proven strategy to improve SEO, views, engagement, and search rank.

#10 Reply to comments to keep your audience engaged

Just like Google, Youtube displays content that is popular. 

One deciding factor is comments, likes and subscription. If your video gets engagement it tells youtube that your video is popular. 

Channel Subscribing is one of the major factors that youtube algorithm uses to rank videos. 

Tips to get comments : End your video with a question or some discussion to get the commenting started.

Conclusion

Unlike Facebook, YouTube (Google) has search engine optimization guidelines based on which a video can be made “search-able”

So, uploading a video is just not enough (unless you are a big brand or a celebrity), you MUST optimise it in order to tell Google/ Youtube what your content is all about and related to else you will be missing a lot of traffic and conversions.

If you have some more Youtube SEO tips to share, please mail us at team(at)vidsaga(dot)com.

About VidSaga

Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management

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YouTube SEO: 13 Ways to Rank Higher in 2020

YouTube SEO: 13 Ways to Rank Higher in 2020

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views and 0 subscribers. Every single one. So how can one video about [enter any subject here!] accumulate millions of views, while another video about the same subject can barely reach ten people?

The answer is not elusive or mysterious. The answer is YouTube SEO.

If you want people to see your videos, then you need to optimise your videos. This is especially important now with new creators joining the platform frequently. In our 2019 State of Video Marketing Survey, we found that 88% of marketers plan to use YouTube as a channel, and according to a Business Insider study, a staggering 567,000 hours of video are uploaded to YouTube every day.

But don’t let this deter you. It IS possible to rank higher on YouTube, you just need to know how–and we’re going to show you! Here are 13 ways to rank higher on YouTube in 2020…

Article Contents

• 1. Have a Focus Keyword
• 2. Optimise the Title
• 3. Optimise the Description
• 4. Include the Right Tags
• 5. Create an Engaging Script
• 6. Start Making Longer Videos
• 7. Keep People Watching
• 8. Encourage Engagement
• 9. Create an Interesting Thumbnail
• 10. Create Playlists
• 11. Create Backlinks
• 12. Get Social
• 13. Add Closed Captions
• Closing Thoughts

1. Have a Focus Keyword

Whether you’ve already posted your videos to YouTube, or you haven’t even pressed record yet, creating a focus keyword for each video will really help your rankings. All search engines work by matching the users search term with the most relevant results–and YouTube is no different!

If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. Ask yourself: What is the focus of this video? What is the key word?

For any future videos, it’s easier if you choose a keyword before you start. That way, you can use a keyword research tool to help you find the most popular search terms to use.

Popular keyword research tools include: Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io. They all work in a similar way, but keywordtool.io is the most ‘beginner’ friendly. You just select your chosen search engine–in this case, YouTube–and then enter your chosen keyword. We’ve gone with ‘Instagram Hacks’:

The free version of the tool gives you a list of the most popular keywords relating to your search term, like this:

But with the pro version, you can dig a little deeper by also comparing search volume, CPC (cost-per-click), and competition. This will help you to find a set of keywords that have a high search volume and low competition to give you the best chance of ranking higher on YouTube.

Once you’ve found a keyword that closely matches the topic of your video and seems to offer a good opportunity, jot it down and carry on reading this article for tips on how to use it to rank higher.

2. Optimise the Title

Once you’ve got your keyword, you can begin to use it to optimise your video in different ways to help you improve your YouTube ranking. One of the simplest ways to do this is to include the keyword in your title. But, with 400 hours of video uploaded to YouTube every minute(!), a keyword alone is not going to be enough to give you a huge SEO boost.

Your title needs to be compelling. It needs to send a message to YouTube users that says ‘Click me!’ A great way to do this is to promise something. Are you going to teach your viewers something? Are you going to entertain them? Let them know what they’re about to watch. Take a look at the results below for our keyword ‘instagram hacks’:

The highest-ranking videos for this keyword promise to teach their viewers something new–and, of course, they all include the keyword verbatim. But they also have a little bit of extra description. The title ‘Instagram Hacks’ is not enough to gain views, or even ‘I will teach you instagram hacks.’

You need to think deeper.

Let your viewers know exactly how many hacks you are going to teach them, or promise them something specific and highly sought-after like the second video in the above example.

3. Optimise the Description

In addition to optimising your title, you also need to optimise your description. Now, while your title is mainly to catch the eye of potential viewers, you can be a little more in-depth with your description. YouTube displays the first 125 characters of your description, but it is a good idea to write around double that–aiming for 250 words if you can. YouTube also recommends that you put the most important keywords toward the beginning of your description.

Of course, it’s not all about the algorithm. Your viewers will be reading this too, so make sure you keep their engagement in mind.

There are a couple of things you need to remember when writing your video descriptions:

1. Don’t forget to include your keyword(s)!
2. Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or elsewhere
3. Include your website URL to direct viewers to your site

Take a look at this example:

Straight away we can see a link to the creator’s website. Then below that are a couple of lengthy paragraphs about the video, including the title of the video and the keyword (build an online business) in the very first sentence.

A unique, optimised description like this allows YouTube to understand what your video is about and then put it in front of the right people.

4. Include the Right Tags

After placing your keyword(s) in your title and description, you also want to put them in the ‘tags’ section. Tags are for YouTube’s reference only, so your viewers won’t see what you include. Feel free to add as many variations of your keywords and search terms as you can think of. If we stick with the ‘Instagram Hacks’ example, here are 7 you could use:

1. Instagram Hacks
2. Instagram
3. Hacks
4. Life Hacks
5. Social Media Hacks
6. Social Media
7. Social Media Tips

Notice that they don’t need to be super-specific. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO.

You should also use an app like VidIQ to help you see what tags your competitors are using. By using the same tags as your competitors, your videos will start ranking in the ‘Up Next’ section whenever someone watches their videos–so you can direct attention from them to you!

5. Create an Engaging Script

You might be tempted to skip this point. After all, scripts are wooden and awkward, and you want to come across as natural and spontaneous, right? Well, an engaging, well-written script can actually give you a better chance of coming across as natural and spontaneous, while at the same time ensuring you don’t get sidetracked and lose viewers.

A script can help you tighten up your language, cut out the “ums”, “ahs”, and “where was I?” and grab your viewers’ attention. A study by AdAge in 2015 (a lifetime ago in video marketing years) found that marketers have just 10 seconds to capture and engage their audience before losing them. Their study also found that if your audience isn’t fully engaged by the first 30 seconds, then you’ve likely lost 33% of them. And remember, that was in 2015! It’s even more difficult now.

So make sure you write a script with a short and snappy intro, one that gets to the point quickly and informs viewers why they should stay tuned. Think of it as an expansion on your title–set a promise at the start that you will fulfil by the end.

6. Start Making Longer Videos

Despite popular belief, longer videos actually outperform shorter ones when it comes to YouTube. Type any keyword or phrase into YouTube and usually the top-ranking videos are pretty lengthy:

In fact, YouTube actually use total view duration as a ranking factor. It makes sense if you think about it–the longer you watch, the more engaged you are, the more likely you are to watch more videos and the more likely you are to see the advertisements – aka kerching for YouTube!! The longer your videos are watched, the higher your rankings are likely to be. This naturally means YouTube favours longer videos that can be watched for longer periods.

However, this doesn’t mean that you should try and drag your videos out for as long as possible, it just means that you shouldn’t feel pressured to fit everything into a limited time slot. If your videos are long and comprehensive, yet still engaging enough to keep viewers watching, YouTube will definitely take note and you’ll start to rank higher.

7. Keep People Watching

It’s all well and good to create a long video with keywords in all the right places, but if you can’t get people to stick around and watch your video then you’re going to be sending a very bad message to YouTube.

Watch-time is extremely important for YouTube SEO, so viewer retention is key. If you want to keep people watching your videos, you need to make sure they are as visually entertaining as possible. So many creators just sit in front of a camera and talk, but that isn’t very engaging.

Take a look at this video by Donut Media:

This video is almost 10 minutes long and the subject matter could be considered dry by some. However, the added animation and fun editing makes the video so much more engaging.

To make sure your videos stand out, try adding some animation here and there, or put a lot of effort into your editing to keep viewers on their toes.

With this in mind, it’s also important to get to the point quickly at the start of your video. Tell the viewer what the video is about, how you’re going to help them and then get started.

It’s also a good idea to compare the watch-times of your previous videos. This will help you to see if there is a particular topic or video-style that your audience enjoys more.

8. Encourage Engagement

There’s a reason that seemingly every YouTube video ends with: “If you liked this video, click the like button down below, and don’t forget to subscribe for more content…”

…or something like that.

It’s because engagement affects your SEO! Whenever someone likes, comments, or subscribes it sends a strong signal to YouTube that this viewer enjoyed the content enough to engage with it, so it will start showing them more of your videos. Just take a look at this chart:

This is from a study of 1.3 million YouTube videos by Brian Dean, founder of Backlinko, and it shows a clear correlation between video comments and YouTube ranking.

9. Create an Interesting Thumbnail

There are only two things a viewer sees before deciding to click on your video: The video title and the thumbnail. And, with visual information processed 60,000 faster than text, that thumbnail really counts!

YouTube can automatically assign a thumbnail to you, but this will just be a random shot from the video. In order to stand out, you need to use a unique, attention-grabbing image that will encourage people to click. Take a look at the examples below:

Each thumbnail has been selected to draw viewers in. The presenters are looking directly at the camera and the text on screen further reiterates what the video is going to be about. This encourages users to click on the video, and a high click-through rate will seriously strengthen your ranking performance.

10. Create Playlists

Playlists are an amazing way to increase the overall watch time of your channel because they play automatically. So instead of watching just one of your videos, a viewer might watch five or six!

To create a playlist, you need to group a couple of videos together that have a similar topic or theme, like this:

It also helps to get in touch with people who create similar content to you (but aren’t your competitors!) and ask them to add your videos to one of their playlists. The more playlists your videos are featured in, the better!

Here’s an example of what you could say:

“Hey [NAME],

I LOVE your channel! Your recent video about [TOPIC] was really interesting to me because [ADD COMPLIMENTS & SHOW INTEREST].

I think my videos are pretty similar to yours, so it could help viewers stay on your channel if you included some of my content in your playlists. Here are some videos I think would fit:

[INCLUDE LINKS]

I’d be happy to return the favour. Just let me know which of your videos you would like me to pop into my playlists.

Keep up the great work!

[YOUR NAME]”

When you contact these people, make sure you let them know why it is good for them too. You don’t want them to think you are simply asking for a favour. By including your videos in their playlists, they can cater to their viewers’ needs and also increase their own watch-time. It also helps to offer to include their videos in your playlists too–sort of like a swap!

11. Create Backlinks

Link building is a huge ranking factor for any piece of content, video included. If you are familiar with optimising written content, like your blog or website, for Google, then you’ll know that they count the number of backlinks to help them determine how valuable your content is. Seeing as Google owns YouTube, it should be no surprise that YouTube works in this way too.

To increase your backlinks, be sure to post your video in as many places as you can, like your website and your blog. You could also ask other websites in your niche to post your video on their site or write guest posts for them that include your video. The more backlinks you have, the better your YouTube SEO will be, and also your Google SEO.

Ranking highly on Google could also get your video featured on their first page of search results for your focus keyword, which is a priceless amount of visibility for your YouTube channel:

12. Get Social

One last way to rank higher on YouTube is by spreading the word about your video in as many different places as you can think of! Basically, the more social signals your video has, the better. So share it on all of your social platforms, and encourage people that you know to share it, too.

Post on the usual sites, like Facebook and Twitter, but also think outside of the box. Search for your keywords or topics related to your video in forums and post your videos there:

Another great place to share your video is Reddit. Just search for your keyword and then join all of the sub-reddits that appear as a result:

Reddit has around 1.6 billion unique monthly users, and thanks to sub-reddits they are all divided into niches, making it easier for you to reach the right people and increase the CTR on your videos!

13. Add Closed Captions

YouTube videos are able to support closed captions to benefit people with hearing difficulties. An added bonus of these captions is that they are crawled by YouTube and Google, so they can work to boost your SEO!

YouTube can automatically caption your videos, but this is usually riddled with errors. To get your closed captions indexed and make them SEO-friendly, you need to edit the captions YouTube provides or upload your own. Here’s how:

Closing Thoughts

YouTube is a competitive place to share your content because there are SO many people visiting it on a daily basis. And while the competitiveness can be off-putting at times, you just need to remember that there are still many ways you can rank higher and improve your YouTube SEO to make your channel and your videos more lucrative for your business. If you’re struggling to come up with top video content ideas in the first place, our blog post: 21 YouTube Video Ideas for Businesses, would be the perfect place to start.