Thursday 2 April 2020

How to get started with SEO today 2020

Ready to get started with your own SEO?!
Now that you know SEO is still alive and doing better than ever, there are a few things you can perform right now at no cost whatsoever. There is no better time to start than now, after all!
Do a quick search to check if your site is indexed by Google. Being indexed means that Google knows your site and pages exist and it can rank for relevant keywords.
site search
To check this, simply type in Google:
“site:yourdomain.com”
This will show you a list of all the pages on your site that are indexed by Google.
You can also use Google Search Console, for this purpose.
Example of a index coverage report in Google Search Console
Google Search Console Index Coverage Report
If there are no results found, this means your site is NOT indexed, and you are in quite a big trouble.
For more information, learn 12 ways Google Search Console can supercharge your SEO.
You should also check your site’s loading speed.
As I mentioned earlier, page loading speed plays a huge role in SEO 2020. Having a fast and responsive site is a necessary condition if you want to rank on Google.
You can check the speed of your site with another one of Google’s free tools called Page Speed Insights.
page speed insights
Simply input your page URL and check how your site’s performing on desktop as well as mobile devices.
mobile friendly test

See if your site is mobile-friendly, which is another major ranking factor. You can use another free tool provided by Google to check this – Mobile-Friendly Test.
Last but not least, measure your organic traffic.
Example of Google Analytics showing traffic sources report
Google Analytics Traffic Sources Report
Log into your Google Analytics and under Acquisitions > Source and Medium, look for the google/organic row and take a look into how much traffic you’re getting.
Analyze and see if you’re getting the traffic volume you’re expecting or if there is room for improvement.
SEO is an iterative process, you need to measure results and improve for better performance. That’s why it’s critical to perform regular SEO audits every three to six months.

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