Is SEO still worth it? I investing in organic traffic a viable marketing strategy in 2020? I SEO dead?!
As an agency dealing with digital marketing, these are questions we face every year.
Let me tell you, never have these questions made more sense than in the past couple of years, with all the Google algorithm updates (Panda, Hummingbird, etc.) and changes to the Google search results page (SERP).
One of the main issues is those old SEO techniques that used to get results simply don’t work anymore.
You’d be surprised to hear that even some well-established corporations with immense budgets like J.C. Penney and Ehow.com have taken a big hit in organic traffic.
SEO has evolved dramatically and now requires much more than just having great content.
So, is SEO still a good investment in 2020, and beyond?
Short answer: YES
SEO is more important than ever! It’s still one of the most potent digital marketing strategies that drive long-term results. You need to right techniques.
Dive in and learn what has changed and how to do search engine optimization in 2020