Is SEO worth it 2020 ?

SEO is not dead, but some old SEO techniques are!

Google’s algorithm updates are only supposed to get rid of poor quality content, which has no place on the #1 page of SERP, to begin with.

Yes, the redesign on Google’s search results page means that your organic rankings have to compete for clicks with more elements. But at the same time, they also bring in new opportunities for high-quality content, image, and video SEO.

Google is smarter and more sophisticated now. It has gotten a lot better at distinguishing high-quality content from poorly optimized, spam.

Spammy SEO practices that used to dominate before will no longer work. For example:

• Spammy backlinks to your site.
• Copying content from another source
• Keyword stuffing
• Slow and unreliable sites
• Sites not optimized for mobile devices
• Clickbait headlines
• And other malpractices that get penalized by Google.

With so many updates and tweaks in Google’s algorithms, some older SEO tactics that used to dominate and propel websites to top rankings, simply don’t work anymore.

The algo updates have many self-proclaimed “SEO experts” scrambling. Spammy practices that used to be their bread and butter are no longer valid.

Yes, if you were buying $5 for 100,000 backlinks on Fiverr – you need to stop! It’s a big NO!

Paid Backlinks on Fiverr

Not only are they not going to help you rank high in search results, but they’re also more likely to get you penalized, and reduce your chances of ranking even further.

So, when answering “is SEO worth it,” I need to point out that it’s still worth every penny. But you need to know how to do SEO correctly if you want to reap all the benefits without getting slashed by Google Panda.

With that said, let’s have a look at how to conduct SEO to rank on Google, in 2020.