Revamped Google search results page in 2020

It used to be that on Google’s SERP you could only see organic rankings, with the only competition being an occasional Google AdWords ad, that could potentially appear above your page.

More recently, a typical Google search experience might look something like this:

Google Search Results Page – Old VS New

Now, the first page of Google has so much more going on. Some of these new features show up depending on your search query.

The new search results page is designed to respond to the user’s search query much faster, with more useful information and sources.

We see this as an opportunity for more SEO!
Here are some of the key new Google SERP elements and changes:

1. Google Ads
2. Featured Snippets
3. Image Packs
4. Knowledge Cards
5. Knowledge Panels
6. Local Packs
7. News Boxes
8. Related Questions
9. Reviews
10. Shopping Results
11. Site Links
12. Tweets
13. Video Results