Off-page optimization 2020

Off-page SEO is often referred to as link-building.

This process is done away from your site, and you don’t have much control over it. Its purpose is to increase your site’s authority in your niche.

Backlinks

Higher authority means that other websites refer to your pages, signalling Google that your content is high-quality. Your best bet is to create amazing content and get links (aka backlinks) from other sites.

Learn how to build high-quality backlinks using these 32 link building strategies.

Also, be sure to check out our quick and dirty guide on how to rank your brand new website fast.