On-page optimization 2020

This type of SEO is conducted on your site; you have full control over the process and the end result. On-page SEO can be further divided into two more sections:

1. Technical SEO – This includes tweaks and improvements to your site’s performance and UX such as: having a mobile-friendly site, fast loading speed, correct site architecture, sitemaps, implementing schema markup (important for those new SERP features), installing an SSL certificate, etc.
2. Content Optimization – Starts with keyword research to find topics around which you’ll use to create your content. You can use tools like Ahrefs, Google Keyword Planner and Ubersuggest for this. Read our comprehensive guide on how to find the most profitable keywords. Once you find your target topic, you optimize it with title tags and meta descriptions, H1, H2, H3… headings, keyword density, image SEO, internal and external linking, etc.

You can learn how to conduct On-page optimization on your WordPress website using the Yoast SEO plugin.