How Google rankings changed 2020

Back in the day, it wasn’t too difficult to rank on Google, it wasn’t very sophisticated, and there wasn’t much competition either.

Yes, Google was able to understand the content on your website, but it wasn’t very smart.

Many ‘SEO gurus” were able to manipulate the information on their websites in order to be favoured by Google’s algorithms. Thus, the art of SEO was born.

Fast forward today, Google has evolved and considers a lot more signals to determine which site deserves to be rank #1.

Furthermore, there are two major changes that occurred in recent years:

• Google algorithm updates and,
• Revamp of Google’s search results pages

Let’s have a closer look at each