Why is organic traffic so important 2020 ?

According to a study by Bright Edge, organic traffic is responsible for more than 51% of all visitors coming to websites, trumping all other sources such as paid (14%) and social (5%) traffic.

Organic Search Is The Top Source Of Traffic

Not only is organic traffic the top source of your website visitors, but it also benefits you in a number of ways:

• People ‘google’ when they are looking to buy products or services – For a majority of people, the first thing they’ll do is use a search engine to look for information, products or services when they need them. 81% of shoppers conduct online research before making big purchases.
• Organic traffic is highly targeted in terms of user intent – Users searching for a keyword such as: ‘auto repair shop toronto’ are likely looking to get their car fixed. Google’s search results play a big role in discovering a shop or service, as well as making the buying decision. The same goes for product-related searches like “iphone x 256gb,” in which case users are looking to buy this exact product.
• It’s more cost-effective – Investing in SEO is going to get you long-term benefits. Once you get ranked on the top page, you can enjoy being on the throne for a long time (assuming you will continue to maintain your site).
• More sales – High rankings bring more potential customers to your site. SEO makes it easy for users interested in your products/services to discover your business.
• Organic rankings are critical for local businesses – 30% of mobile searches are related to location, I and 72% of consumers who did a local search visited a store within five miles. With good Local SEO, not only will your business show up in SERP but also, customers will show up at your store.
• Future-proof – With the rise in voice search and AI technologies, you have even more opportunities to be found organically.
• Google’s authority – People trust Google to provide the most relevant results for any given search. That’s why overall, the #1 ranking on Google search results gets around 21% of clicks, with #2 and #3 with about 10% and 7.5%, respectively. So ranking high will grow your organic traffic exponentially.
  

  CTR by Position in Google SERP

Last but not least, thanks to smartphones, people can find your business anytime, anywhere!

87% of smartphone owners use a search engine at least once a day, and more Google searches take place on mobile than on desktop devices.

People can discover your business no matter the time or place, leading to more visitors and customers!

That’s why organic traffic and SEO are more important than ever!!!

And you can bet that any and all investments that go to SEO are worth it.

But then, why is everyone asking if “SEO is dead”?!